Last week saw the timely U.S. release of “United Passions,” a film about errant soccer association FIFA, funded by errant soccer association FIFA. This was a vanity project to top all vanity projects, an attempt to rehabilitate the image of an organization now best known for its corruption and destructive nature. And, in the United States, it came exactly one week too late, following the arrest of several top FIFA officials and resignation of FIFA President Sepp Blatter.
“United Passions” reportedly made $607 dollars in the United States over the weekend. There’s no missing digit, no missing “thousand” which would make that number less embarrassing. Six Hundred and Seven Dollars, so little that someone probably had to make a call on whether to report how many cents it made over $607. Even given the recent controversy–which probably made more Americans think about FIFA than ever before–no one wanted to see FIFA’s movie about FIFA. And it’s really no wonder, since it has 0% on Rotten Tomatoes and (as of this writing) a legit 1 on Metacritic (again no digits missing there).
But, c’mon, you’re curious, right? That’s where I come in.